1. Aim at Lasting Good, Not Mere Effect
2. Use Simple Words 3. Cultivate a Simple Style of Composition 4. Use a Direct Style 5. Use Anecdotes and Illustrations Summary of the Five Principles Application: Simplicity Requires Work Conclusion: Four Final Exhortations
1. Aim at Lasting Good, Not Mere Effect 2. Preach the Simple Gospel of Jesus Christ 3. Give Attention to Lively Delivery 4. Depend upon Prayer, the Holy Spirit, and Holy Living